A step-by-step guide on how to get you, your product and/or company booked on local, regional and national media for FREE! Also included is an insider's secrets on how to maintain control during media interviews and Press Conferences.As an added bonus, this edition also includes "THE TEN COMMANDMENTS of COMMUNICATION" guaranteed to help you overcome the fear of speaking in public!
[Following is an official OnlineBookClub.org review of "Mastering the Art of Media Messaging" by Michael S Emerson.]
4 out of 5 stars
Share This Review
Mastering the Art of Media Messaging by Michael S. Emerson is an educative, informative, and expository book on how to penetrate and make good use of the media effectively. Are you an individual seeking to promote a product or service, or are you in constant fear of public speaking or media presentations? Is your organization seeking to market and promote its product and services through the media? Or do you seek to gain knowledge of media messaging? Then, Mastering the Art of Media Messaging is the perfect tool. It exposes the "Ten Commandments of Communication" and guarantees to help you overcome the fear of speaking in public.
The author uses his book to educate readers on the power the media has over people, organizations, businesses, and every aspect of human life. To achieve this, he uses the loss of tens of millions of dollars of stock values overnight by the CEO of one of America's top Fortune 500 companies and the free fall of shares by a top airline company from thirteen dollars a share to below three dollars a share within four hours. This is due to information given by the media. However, the author further shows readers how to use the media to prevent such situations.
Mastering the Art of Media Messaging is a highly packed educational, informative, and expository book on media management. The author tailors the book in an easy, simple, and straightforward way for readers to understand. The author makes the book concise by removing unnecessary repetitions and simplifying the information. This makes reading and assimilation easy, as readers don't have to go through several pages of reading before understanding the information in the book.
The book's cover page design is commendable, as the color combination, font size, and formatting of characters make it pleasing and able to attract attention. Readers can understand what the book entails with a glance at the book's cover page.
There were errors in the book, which the editors can note and make appropriate corrections. Apart from the errors, there was nothing I disliked about the book. However, due to the number of errors, I'd rate it 4 out of 5 stars. I'd recommend Mastering the Art of Media Messaging to individuals, organizations, and businesses seeking to utilize the media to market and penetrate the public.